Why William Morris Prints Still Work in a Modern Home

More than a century on, William Morris is everywhere again. His patterns turn up on walls, cushions and prints in homes that are anything but stuffy. There is a good reason the work has lasted, and a few easy ways to use it now.

Pattern with real craft behind it

Morris drew from nature with a designer's eye, repeating motifs that feel rich but never chaotic. That balance is why his work sits as happily in a new build as in a period house. It reads as considered rather than fussy.

How to use it now

You do not need to wallpaper a whole room. A single framed Morris print brings the heritage feel without the commitment. Hang it in a hallway, above a console or in a reading corner, and let the muted greens and golds do the talking.

A classic to start with

Our Pimpernel print is a William Morris design at its best, all interlacing leaves and flowers in soft, liveable tones. Framed in gold or dark wood it feels properly traditional. In a plain oak frame it leans more modern.

See more in our botanical prints and vintage posters. Sold unframed so you can choose the perfect frame for your space.